Bringing identity, structure and clarity to Pro AV.
The House of AV was born from a simple idea: create a place where technology and experience intersect in meaningful ways.
A platform the industry was missing.
We noticed a gap in the AV industry — the need for a platform that not only showcases cutting-edge technology, but lets people engage with it first-hand.
That led us to establish The House of AV: a space where leading OEMs, AV professionals and enthusiasts come together to explore, learn and innovate. In regions like Andhra Pradesh and Telangana — and especially Hyderabad — Pro AV has long been a maze of confusion. We’re here to change that.
Educate to empower
To be the go-to destination for audio-visual in Hyderabad — educating customers on professional AV products and solutions to enable informed decisions, where innovation, education and collaboration converge.
Set new standards
To be India’s premier AV destination — reclaiming the industry’s identity through collaboration, education and innovative solutions that set new standards.
Our goal is to provide customers with a seamless, immersive Pro AV experience — empowering them to make informed choices and confidently achieve their vision.
Strengths that move the industry forward.
Industry expertise
Deep Pro AV knowledge to understand the nuanced needs of customers and partners — and curate a platform that fills real market gaps.
Strong OEM relationships
Partnerships with top-tier OEMs who trust us to showcase their premium solutions, built on mutual respect and a shared commitment to quality.
Customer-centric approach
We start with your needs. Immersive, seamless experiences help you make decisions aligned with long-term goals.
Advanced infrastructure
State-of-the-art facilities designed for interactive, dynamic showcasing — every interaction is engaging and impactful.
Collaboration with SIs & consultants
We work with system integrators and consultants, giving them the tools and support to guide their clients effectively.
Commitment to education
Training sessions, workshops and hands-on experiences that empower every stakeholder to make informed decisions.
Why India’s Pro AV market needs a new approach.
India’s Pro AV market is unique — and so are its pitfalls.
Little differentiation between consumer and professional grade leaves customers unsure what they’re getting.
Without consistent processes or certifications, product and service quality varies widely.
Customers and key influencers are often unaware of Pro AV’s full potential, leading to under-used or misaligned solutions.
Cost often wins over quality, while inconsistent supply chains affect delivery and satisfaction.
Part of Atluri Holdings, at Atluri Ascend.
The House of AV is an Atluri Holdings company, located at Atluri Ascend — a Grade A commercial landmark in Kondapur, HITEC City, Hyderabad.
By thinking big, we aim to redefine how people perceive and interact with Pro AV, building an ecosystem that serves today’s market and drives the industry forward for years to come.
See Pro AV the way it’s meant to be experienced.
Walk through live demo rooms, compare premium brands side by side and get unbiased advice from our team at HITEC City.